Clutch Font Family + BONUS Icons 4 OTF Ai Inspiration to create this font family came from my love of retro motorcycle parts, greasy American ‘dive’ bars, antique machinery & rockabilly album covers. There are so many wonderful characteristics about typography from these ‘worlds’ that I couldn’t wait to combine some of them all into a new font that was a bit more geometric, modern and polished enough to use for branding purposes. The 'Rough" eroded versions were designed for use in more playfully gritty logos, layouts and type treatments.