Have ever had that unpleasant feeling of having to make a present to someone, but not knowing what to buy? 99% of the times, this type of uncertainty does not help users completing their purchase. The same happens on your shop. A customer comes to purchase a present, browses the catalogue in search for an idea, but he cannot be sure about what the recipient could like most and has many doubts: how does refund policy work in case the product should not be good? And if the size were not the right one? And if it did not arrive in time?

Many statistics carried on most popular e-commerce shops have proved that sales are considerably increased by correct selling strategies, which show even figures are but a really great sale success. Suggested products that users generally buy together is one of the most effective among these marketing strategies.

We all know the benefits of showing images instead of simple description text and you can experience the same improving effect if you use video and audio content, especially for those products for which an image is not enough, such as videogames, computer programmes or music.

Make your customers' life easier and allow them to make a comparison among your products in the easiest and most efficient way ever: with a few clicks, they will get an overview on everything you offer and they will be able to choose what best meets their needs.

Sending ad hoc coupons you can loyalize your customers and encourage them to purchase: an easy yet efficient marketing strategy to increase the conversions of your e-commerce site.

The European Union has put into effect the new rules about energy classification: for a better knowledge and usage of electrical appliance, every online shop must show the EU Energy classification on all products. This implies that whether your customers are from one of the 28 European countries, you need to show a clear and informative scheme about the energy consumption of your products.

Imagine being able to push your clients to purchase a related product to those in their cart, or to spend more to take advantage of a particular deal or free shipping: for the majority of the online transactions, you just need a small incentive to improve the purchases of your e-commerce and to loyalize a new client.

From January 1 2015, the European Union has put into effect the new rules about the taxation on the purchase of digital goods (software, electronic, e-book, telecommunications and broadcast services) for European citizens. In the business to consumer sale, the shop must apply the VAT of the country of the purchaser; while in the business to business it all depends whether the company owns valid VAT number recognized by the European Union.

We all know the benefits of showing images instead of simple description text and you can experience the same improving effect if you use video and audio content, especially for those products for which an image is not enough, such as videogames, computer programmes or music.

Adding a section with "bestsellers" to your shop allows you to make sales increase, because you can suggest uncertain customers something that many other people have already opted for and that they will probably like.

Editing multiple products can be exhausting: maybe you just want to change the price, or quickly change the small description of all products of a given category. Don't worry: with YITH WooCommerce Bulk Product Editing, now you can easily change all your product fields with an extreme spontaneity.

A/B split testing on checkout pages (analysis made to find out which checkout structure works better in e-commerce sites) have turned out to be the best choice for a better user experience during purchase. This because a multi-step structure helps customers feel more comfortable during payment operations as they understand better which step they are filling in.

Multi vendor e-commerce is a new idea of e-commerce platform that is becoming more and more popular in the web, just think of websites such Etsy, Amazon and Ali Express, which are setting the new trend for online shopping. This offers customers a higher number of products from different suppliers and therefore a wider selection.

Usability teaches that the lesser clicks you need to get a result on a site, the better the user experience will be. Think about all that occurrences in which you have added your personal information different times, just like for payment information: writing again and again all those numbers can be exhausting. In that, YITH WooCommerce One-Click Checkout can help you: a simple button and the purchase will be immediately completed.

The online purchase process starts when users add the product to the chart, and it can be considered completed when the product reaches its destination: our e-commerce gains credibility and loyalizes the customer with the delivery of the product. Users want a rapid, safe and reliable delivery: this is why it is vital to allow your clients to track the order and follow the delivery step.

Neuro marketing research have proved that if we receive a gift, we almost feel in debt with the person who has made it and a loyalty bind starts even without the customer to realise that.

Customers enter your shop, look at an item, they want to purchase it but... something suddenly distract them, suspending their navigation, and postponing the purchase of the product. But what if they don't find anymore what they were looking at? This is how you lose good chances to sell something! Luckily, we have a solution for you.

Are invoices a nightmare for you? Do not worry, YITH WooCommerce PDF Invoice and Shipping List has been purposely created to help you automatically generate PDF invoices for your orders. You can customise options and then have invoices automatically generated without you to feel stressed for doing it.

Have ever had that unpleasant feeling of having to make a present to someone, but not knowing what to buy? 99% of the times, this type of uncertainty does not help users completing their purchase. The same happens on your shop. A customer comes to purchase a present, browses the catalogue in search for an idea, but he cannot be sure about what the recipient could like most and has many doubts: how does refund policy work in case the product should not be good? And if the size were not the right one? And if it did not arrive in time?

In the majority of shops you find small objects with a very low price per item, just think to ironmongery or nail charm. Your customer could either be one who needs big amounts of such product or one who needs just a couple of small nails. Yet, in this case, shipping so few would require too much time if compared with the earnings you would get (not to say that earnings are entirely missing). And not to mention, then, shipping costs that would be much higher than the price of purchased products.