The Daytona™ typeface family grew out of a desire to provide improved fonts for use in televised sporting events. Jim Wasco drew the design as sturdy squared letters based on humanist shapes and proportions. Letters were kept narrow for economy of space, and inter-character spacing was established for easy reading. While televised sporting events may have initially been his target, the design considerations he incorporated into the Daytona family also enabled it to perform well in a variety of other video and on screen environments.

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