Pseudonym is a low-contrast, subtly-flared serif available in four weights across three styles in both roman and italic.As with all of my typeface designs, I am creating fonts that I would use myself for branding purposes—typefaces with style and purpose that are intended for use in creating logos and distinctive branding typography. I wanted to create a typeface that had incisive flared serifs combined with the strength and solidity of modern grotesque faces. The result is Pseudonym, which I feel has great presence, style and legibility.

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