Vitesse: A slab serif for the 21st century. Engineered for responsive handling and a sporty ride, Vitesse is confident and stylish in any situation. In developing Vitesse, we outlined the challenges that highly structured typefaces most often encounter. One test of whether a typeface’s recipe is too simple is whether it reduces the letters D and O to the same shape, an obvious (but common) blow to legibility. A typeface is too doctrinaire if it obliterates natural subtleties in the alphabet, such as the grace of the lowercase a, the gentle incline of the figure 5, or the ballet of curves that defines a well-balanced ampersand. A well-planned design program will prevent a font from becoming overgrown, and keep its handsome S and G from becoming lost in a thicket of serifs. And letters like the lowercase f, t, and r, whose compact profiles offer limited space for embellishment, must not become casualties to the design, but instead emerge as the font’s proudest moments. Instead of using the rounded rectangle as a motif, the strategy we devised for Vitesse was to use a more sophisticated shape as its central theme: a modified rectangle with flat surfaces above and below, gently curved sides, and quick turns at the corners. The complexity of these ingredients allows Vitesse to escape the grid when necessary, helping to preserve both the natural poise of intricate letters, and the typeface’s personality throughout its complete range of styles. The design that emerged has many of the qualities of a beloved sports car: Vitesse is agile, steady, suave, confident, and stylish.

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