Part of the Shades collection of two-color fonts, Giant is an unexpected brew of different idioms from the world of commercial lettering. Designer Barbara Glauber wanted to “crash different vernaculars” when she designed They Might Be Giants’ Factory Showroom album. The typeface she commissioned us to design (formerly known as They Might Be Gothic) pits industrial letterforms against commercial ones in a stylistic deathmatch: we applied the faceting of surface-gilt window letters to the typography of the feltboard office directory, with an added dose of industrial stencilling that periodically ignores the dictates of logic.

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