Defender Font Family
For a counterbalance to sweet and tender Andulka and Etelka, we assumed to create some masculine font havig serifs looking like offroad tyre claws. Slab-serif typefaces have always been welcomed for designing of magazine headlines and posters. For both purposes an extreme x-height is useful as well as robust character build – typical features of all 30 designs of Defender type family. Named after a vehicle, whose brand is since 2008 owned by Indian Tata company. The font is also very usable for corporate identity and branding.