Financier is a new typeface family drawn for the redesign of the Financial Times (FT), which was launched in September 2014. It comprises two complementary sets of styles: Financier Display and Financier Text. Kevin Wilson and Mark Leeds provided design direction over the course of several months. The brief was to produce a sharper, more modern newspaper that shows off the FT’s strengths in reporting, analysis and visual journalism. The newspaper needed to be more than just a snapshot of the website at a particular point in the day, but an edited selection of the best the FT has to offer. It needed to complement FT.com and provide a competitive “finite” read of “what you need to know” each day.

The most notable characteristic of this typeface is that it has a compact and regular shape that is slightly condensed but fluidly connected. Its glyphs emulate the look of handwritten, inked characters. Their exuberant graphic strokes and sharp edges maintain the influences of printed types produced by mechanical processes. Unlike most of the italic type of today, the capital letters are as high as the ascending lower-case letters. The brush script style (Originally designed in 1942 by Robert E. Smith for the ATF) inspired many contemporary and beautiful typefaces, such as Wisdom Script, Mission Script, Marketing Script, Motion Picture, Thirsty Script, Lauren Script, Deftone Stylus and many others. This font has more than 700 glyphs, Central European languages support, including Open Type features, swashes, and contextual stylistic alternates. It also includes old-style figures, discretional and standard ligatures, is case-sensitive and has a set of tails and ornaments.

When I was a kid, I loved the story of The Boy Who Cried Wolf. I thought it was pretty stupid of the boy to trick the villagers into believing wolves are attacking his flock of sheep. But I also thought it was a bit sad that the sheep are eaten by a wolf in the end. I didn’t really feel sorry for the boy (he really was stupid), nor the wolf (he just does what he is supposed to do in life), but I did feel sorry for those poor sheep. I guess this is what disinformation leads to in the end. Cry Wolf is a bit of a scary font: it was made with a really old and battered brush, using Chinese ink and some quality French paper. It has a slight tilt to the right and I added some inky splatter for dramatic effect. Use Cry Wolf for your book covers, product packaging and headlines; use if to spice up you invitations and your halloween posters. Comes in a slightly tilted Regular style and an outright Italic style.